Privacy Policy

1Sources of Personal Information

Directly from You — Personal information is collected during account creation, deposits, withdrawals, orders, marketing signups, promotions, and customer support contacts.

From Others — Others may provide your information with consent, such as through referral programs.

Cookies & Similar Technologies — Heartland and service providers use cookies, web beacons, and tracking technologies to collect device, usage, and location information.

Service Providers — Information collected from providers assisting with Services delivery and customer assistance.

Other Third Parties and Publicly Available Information — Information from third-party providers, advertising networks, data brokers, and public sources for verification, fraud detection, and compliance purposes.

2What Information We Collect

Account and Registration Information — First/last name, date of birth, email, phone, physical address, government ID, username, password, signatures, and GPS location.

Communications — Information from social media, surveys, attachments, customer service inquiries, usernames, and career inquiries.

Financial and Payment Information — Bank account, routing numbers, PayPal, Venmo, Apple Pay, and credit/debit card details (complete numbers not stored).

Automatic Collection — Browser history, cookies, pixel tags, device type, OS, IP address, location, engagement duration, and timestamps.

3How We Use Information

Information is used to:

• Verify account information and comply with legal requirements
• Provide requested services and respond to inquiries
• Send service-related and marketing communications
• Improve services, manage risk, detect fraud, and analyze data
• Comply with legal obligations and defend claims
• Support corporate transactions
• Support any purposes you consent to

4How We Share Information

Information is disclosed to:

• Corporate affiliates, parents, subsidiaries, and agents
• Third-party vendors providing payment processing and marketing services
• Service providers supporting business operations
• Third-parties to comply with legal obligations and court orders
• Third-parties for security, fraud detection, and rights protection
• Acquiring companies during negotiations
• Other third-parties as appropriate

5Data Retention

Personal information is retained as long as necessary for stated purposes, unless otherwise required by applicable law.

6Your Choices

Users can update personal information by logging into the App or emailing support@heartlandlotto.com. Account closure may result in retained information for fraud prevention, dispute resolution, responsible gaming, and legal compliance.

Promotional emails/texts can be opted out by following unsubscribe instructions (processing takes approximately 5 business days). Service-related communications will continue. Browser cookie settings can be adjusted, though disabling cookies may affect functionality.

7How We Protect Information

Heartland utilizes commercially reasonable security standards including encryption for passwords and payment information. However, no internet transaction is absolutely secure, and information is provided at your own risk.

8Children's Privacy

Heartland does not knowingly collect information from children under 13. Any such information will be destroyed. Children under 13 cannot use the App. Transactions are limited to users meeting jurisdictional age minimums.

Contact: support@heartlandlotto.com

9International Data Transfers

Services are available only in the United States. International users acknowledge their information transfers to the U.S. and accept U.S. law governance.

10Third Party Links

Third-party websites linked through Services have separate privacy policies. Heartland accepts no responsibility for third-party data practices. Review third-party privacy policies before submitting data.

11Changes to This Privacy Policy

Heartland may update the Policy and Terms. Material changes require email notification and/or in-app notice with acknowledgment. Continued use indicates acceptance of non-material changes.

12Contact Us

Support available at: support@heartlandlotto.com

Response expected within 24 hours.